Join Qiddiya, the future capital of entertainment, sports, and culture in Saudi Arabia. As one of the Kingdom’s most ambitious Vision 2030 giga-projects, Qiddiya is reimagining what’s possible — from world-class theme parks and arenas to immersive arts, motorsports, and outdoor adventures. Qiddiya is building more than just a city — it’s building a legacy for generations to come.
Role Purpose
Lead the planning and delivery of the core Cultural Festival programming, ensuring a high-impact, large-scale cultural program that drives visitor engagement and aligns with asset objectives.
Key Responsibilities
Festival Program Planning:
Develop, produce, deliver, and manage a high-volume portfolio of festival programming, including coordination of over 1,400 performances, events, and cultural activities
Structure programming across multiple zones and time slots to optimize flow and engagement
Ensure alignment with overall programming strategy and visitor demand, in coordination with Commercial, Cultural Ecosystem, and Marketing teams
Identify, engage, and manage third-party program experts, producers, and cultural partners
Large-Scale Program Delivery:
Lead execution of all festival programming across multiple venues and activities
Manage daily program operations, schedules, and real-time adjustments
Ensure timely and seamless delivery of all performances and experiences
Performer & Participant Management:
Coordinate onboarding, scheduling, and management of performers, artists, and contributors, including regional, international, and government-affiliated participants
Ensure readiness of all participants, including rehearsals and technical requirements
Manage high-volume and diverse participant groups, ensuring consistent quality
Real-Time Operations & Optimization:
Monitor program performance during the festival and adjust schedules dynamically
Address operational challenges in real time in coordination with Operations
Ensure continuity and quality under high-pressure conditions
Performance Monitoring:
Track attendance, engagement, and program effectiveness across the festival
Identify high-performing and underperforming content
Provide insights to improve future festival programming
Requirements
6-10 years of experience, with a strong background in large-scale event programming, festival management, or live event delivery
Proven experience planning and delivering large-scale festivals, cultural events, or entertainment programs
Experience managing multi-day, high-volume events with multiple simultaneous activities
Strong understanding of event lifecycle management, from planning through live delivery
Demonstrated experience managing live event programming under real-time conditions
Ability to oversee daily schedules, stage programming, and activity coordination
Experience handling last-minute changes, disruptions, and operational challenges during live events
Experience managing large numbers of performers, artists, and cultural contributors
Ability to coordinate rehearsals, technical requirements, and performance schedules
Experience managing programming across multiple stages, zones, or venues simultaneously
Strong understanding of crowd flow, timing, and programming distribution
Experience leading teams, coordinators, and on-ground staff during live events
Experience in major national events, festivals, or large public events
Experience in cultural or entertainment programming environments
Experience in pre-opening or launching large-scale events is an advantage
Job Details: Full-time · On-site · Riyadh, Saudi Arabia