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From Riyadh Season programming to the Kingdom’s growing calendar of cultural festivals and public celebrations, Saudi Arabia’s festival and large-scale public event sector has expanded quickly — and with it the need for senior leaders who can prove they can run one end to end: sponsorship, budget, risk, marketing, and a full production team. CFEE certification — Certified Festival & Event Executive — is built specifically for that level of responsibility. It is issued by the International Festivals & Events Association (IFEA), a US-based association headquartered in Boise, Idaho that has represented festival and event professionals globally since the 1950s, with the CFEE program itself dating back to 1983 and currently sponsored by Kaliff Insurance.
Unlike entry-level event credentials, CFEE is explicitly built for experienced festival and event executives — IFEA requires five years of paid, full-time, festival or event-related industry experience at a professional level before certification can be awarded, and candidates must remain currently employed in the industry throughout the process. It suits directors, producers, and senior managers responsible for the full scope of a festival or large public event: sponsorship and revenue, operations and risk, marketing and media relations, and administration. IFEA frames the credential around establishing professional credibility, standing out in a competitive job market, and connecting with a global peer network of festival and event leaders, rather than around passing a single exam.
To be awarded the CFEE designation, IFEA requires that an applicant:
All program components below — apart from the five-year experience requirement, which is a standing prerequisite — must be completed within three years of initial enrollment.
CFEE has no single multiple-choice exam. Instead, IFEA assesses candidates through a structured set of program requirements that combine formal coursework with applied, real-world output:
IFEA maintains a strict originality policy for the written components: the required article and both case studies must be entirely the candidate’s own writing, reflecting their own research, experience, and voice. AI tools may be used only for limited proofreading — spelling, grammar, and minor clarity edits — and may not be used to draft, paraphrase, or generate any content. Upon completing every component, candidates submit a completion checklist along with the CFEE Certification Final Fee, and the designation is formally recognized at the nearest IFEA Annual Convention following completion.
CFEE pricing is modular and layered across enrollment, coursework, IFEA membership, and a final certification fee, all in USD:
All figures above reflect official IFEA pricing published on ifea.com as of August 2026 and are subject to change — always verify current fees on the official CFEE certification page before enrolling.
CFEE recertification has been required every five years since 2003, with no separate recertification fee beyond the cost of any conventions or courses attended to meet the requirements. To recertify, a CFEE holder must: show recorded proof of continued active professional employment in a directly related industry position; remain an IFEA member in good standing; have attended at least two IFEA Annual Conventions or affiliate chapter conferences within the three years prior to recertification; and complete at least one CFEE Core Curriculum class or three IFEA Webinars within the five years prior to recertification (publishing an article in IFEA’s “ie” magazine can substitute for one core class, subject to advance approval). Upon reaching age 55, or upon retirement from the industry, a CFEE holder is considered certified for life, with no further courses or recertification required.
Enrollment runs directly through IFEA’s CFEE registration pages, with separate paths for current IFEA members and non-members. Questions about the program go to Cindy Lerick, CFEE Program Coordinator; registration questions go to Kaye Campbell, CFEE, Director of Finance.
Register (IFEA Members): https://www.ifea.com/p/education/cfeecertification/cfee-registration-m
Register (Non-Members): https://www.ifea.com/p/education/cfeecertification/cfee-registration-nm
Certification details reflect information published by IFEA as of August 2026 and are subject to change — always confirm current requirements and pricing at ifea.com before applying.